PURE The Winery was founded by a group of international wine lovers and a winery in Piedmont, Italy—born from a clear vision. A vision to create wines that align with your desires.

 
A WINE WITHOUT UNNECESSARY ADDITIVES

We noticed that in many countries around the world, wine consumption was declining.

As wine lovers, we found that disappointing—because what’s better than a great glass of wine when you’ve earned it?

Our curiosity led us to discover that many adults still enjoy a glass of wine, but they also experience a sense of guilt when drinking it. That guilt often comes from the calories and carbohydrates in wine.

We knew that a major source of those calories and carbs is residual sugar—sugar that isn’t fermented into alcohol and remains in the wine. Sugar that isn’t needed for a great-tasting wine.

So, we got to work.

And we succeeded: a wine without unnecessary extras.

  

WINE INNOVATION

By combining unique and traditional fermentation techniques, we found a way to naturally convert all sugars into alcohol.

The result? A wine with 0 grams of sugar, 0 grams of carbohydrates, and fewer calories*—with 10.5% alcohol and a fantastic, easy-to-enjoy flavor.

We do this using blends of only the very best grapes: Pinot Noir, Pinot, Chardonnay, Sauvignon, Barbera, and Merlot.

PURE wines are crafted by experienced winemakers at our winery in one of Italy’s most respected wine regions: Piedmont.

We offer a wine without unnecessary extras for every occasion: red, white, rosé, sparkling white, and sparkling rosé.

Oh—and we make all our wines without animal-based ingredients. PURE wines are 100% vegan!

 

SAY HELLO TO SOMETHING NEW

Hello, innovation-seeker. Do you settle only for the newest and the best?

Hello, pioneer. Are you always looking for what’s next?

Hello, trendsetter. Are you only satisfied when ideas become reality?

We’re proud to offer you, the wine lover, a more responsible choice. A choice that resolves the dilemma between pleasure and guilt: wines without unnecessary extras.

We’re proud of this major innovation in wine.